A Quick Detour.
During my time in Lebanon, a friend took me for a ride in his Ferrari. I became a lifelong fan. What I love about this car is not just its mechanical prowess but also its breathtaking beauty.
However, if you take a look at the Ferrari engine, magnificent as it is, it's inseparably linked to the rest of the car's components. You could say it's "helpless" on its own.
Similarly, even a top-notch salesperson won't deliver results if:
1) You haven't decided who you're selling to (vague ICP description)
2) You don't know what sets you apart from others (battle card)
3) Your pricing doesn't make sense
4) You lack a "sales methodology" - all sales are just random actions
5) You lack testimonials, case studies, or other proofs of value
6) Your salesperson operates without marketing support, relying solely on their energy
7) You're not measuring effectiveness
If creating the above points isn't within your employee's job description, firing (and hiring) them is premature.
What if this is about your business? Here are some options:
1) If you're confident in future success, hire a Head of Sales and implement some of these points under their guidance. Then, bring on a "junior" salesperson under them.
2) If you're still "testing" the market, work on these points yourself or bring in an experienced Head of Sales for a few consultations (book one for free). Then, work with an entry-level salesperson.
Best of luck in your sales endeavors! 🚀
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